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Andrea Albanez:

Digital marketer, social entrepreneur, brand enthusiast.

My name is Andrea Albanez. I’m a 2020 graduate from Northwestern University and currently work at Dow Jones Publishing (WSJ Barrons Group) as a Digital Media Planner for technology, media, and telecommunication companies for the last 1.5 years. Since 2015, I’ve developed a vast knowledge base and skill set in media planning and pricing, digital media strategy, communication and logistics planning, brand + marketing management, business operations, & competitive analysis.

As a young adult, I’ve become passionate about sustainability, startups, social impact, and mindfulness. I want to build a career working for companies and people that share those same values.

I currently work as a Digital Media Sales Planner for Dow Jones/WSJ.

AndreaAlbanez2020@u.northwestern.edu | (858) 997-3095

(Some of) My Favorite Brands

This company has not only gained a lot of attention in the food industry, but I also believe that Impossible Foods has one of the best brands despite the ups and downs of the plant-based meat industry. Their brand look and marketing strategies, as well as Pat Brown’s story of how the company started, have completely convinced me. I am impressed by their brand and their efforts towards sustainability.

Patagonia has been a strong supporter of environmental justice for more than 75 years. Their durable, dependable, and comfortable clothing and equipment fit perfectly with their commitment to enjoying nature and promoting a healthier, cleaner world. This makes the brand really special and beloved by everyone.

Creating a new and unique product to change the plastic industry is quite challenging, but Sway is stepping up to the task. Not only has their product received accolades, but the way they present themselves as a brand makes them different from other plastic alternatives. Their choice of colors, overall appearance, brand philosophy, and goals all add up to make them remarkable.

My Interests

Sustainability

With climate change and environmental justice being a forefront issue for my generation, I have taken a deep interest in this topic. I spend my time educating myself about activists, leaders, and companies that are doing their part in creating a more sustainable future (while tending my family’s garden).

Entrepreneurship

I had my first idea for a startup when I was a junior in high school: a nonprofit to connect people across the world to solve issues in developing countries. Since then, I have been a part of entrepreneurial communities and startups that have expanded this passion of mine as I pursue my own ventures and ideas.

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