I enjoy designing and implementing marketing campaigns for unique brands.
A recent graduate from Northwestern University, I have a knowledge base rooted in Communication, Integrated Marketing, and Business. This has allowed me to help companies grow their audiences and brands with content marketing, marketing/branding campaigns, and websites that are user centric and build brand resonance.
Connect & Care
For this non-profit startup, I have lead all digital marketing and website design efforts for the past year. Our focus is to connect students, employees, and non-profits around the world for meaningful volunteer experiences.
This content includes event promotions, our texting service promotions, ads and social media content I fully designed.
I also designed our entire website! Visit our website at www.connectandcare.org
Ribbon Recognition
In a summer startup accelerator program, I worked with this employee recognition tech startup to make marketing materials for digital marketing campaigns and sales meetings/pitches.
La Jolla Ca.
During the onset of COVID-19, I wanted to help support local restaurants in my hometown. Partnering with the Instagram account @lajolla.ca , I made a website that promoted 134 local restaurants still operating during quarantine/shelter-in-place.
Visit the website at www.lajollaca.org
KCL Project – New PoS System
When I studied abroad at King’s College London, I took a class at King’s Business School called Technology & Innovation. We had to design and pitch a technology solution to a common problem – I chose how to redesign the processing of splitting the bill at a restaurant when dining out.
For this project, I spoke with 5 restaurant managers and waiters at restaurants across London and spoke with Point of Sales (PoS) software companies to understand how current systems operated.
For this project, I laid out a new PoS system for any restaurant that could:
- Split the bill for a large dining party without customer interaction
- Uses customizable restaurant floor-plan server notepads and iPads to take orders directly at tables
- Separate tax and tips for everyone in the final bill if paying separately
Northwestern University Classes
I have taken marketing and communication classes that have allowed me to design graphics, websites, marketing campaigns, and branding moodboards in case studies.
“ECOBOOST” was a energy drink company where I designed a brand moodboard for a marketing proposal for BIP 304: Marketing Management.
“Fluency” was a language translator technology company where I designed a website for IMC 306: Message Strategy and Persuasive Communication.
Reality Shares
In one of my first internships, I had the opportunity to experiment and make content for this asset management firm’s social media channels on LinkedIn and Twitter. These pieces of content were used to promote their ETF tools and investment philosophy as they were growing in their industry.
Contact Me
AndreaAlbanez2020@u.northwestern.edu
(858) 997-3095
Andrea Albanez 